How To Write A Killer Instagram Bio That Draws In Followers…
Have you ever come across an Instagram profile and thought that this definitely is your cup of tea and you instantly follow that profile on the spot?
Yeah! Same here. Even I sometimes do so. Sometimes, I come across such killer bios when I don’t even try to scroll the feed to see whether I want to follow it or not and wonder how can someone write such a killer bio. As it’s been said that “ first impression is the last impression”. So, first impression matters and you just have seconds to make a good impression when meeting someone for the very first time. In the same way, your Instagram bio is one such thing, your customers and visitors primarily see. They will see your bio first before they’re going to follow you. Hence, it is extremely essential for you to have a great bio that fortifies your visitors to follow you.
If you want to brush up your Instagram bio, here are some suggestions you should follow:-
Firstly and most importantly, your name needs to be your name, whether it’s your actual name or business name. It should be quite decent because the name people see on instagram needs to be how they know you.
There’s no need to create humour by using funny spellings, slangs or unnecessary abbreviations. After all, it’s your brand; so, keep it a representation of that.
But, you can go beyond than just your name, especially if you have some sort of specialty. Include your profession and skills in your username like Mayank Arora, Founder of JungliDonkey. Adding some skills will help you stand out. It can also help visitors in searching you by your profession.
2.) Tell Them What You Do
Tell viewers who you are and what you do. Tell them about your USP and how you are unique and also what you can do for them.
3.) Use Emojis To Make It Interesting
Instagram is all about having fun. Don’t make your bio too formal, otherwise your viewers might get bored. Emojis will break their boredom and draws the persons’ eye in. If you are using cool emojis, they will actually read your bio and want to follow you.
4.) Include Your Website Link
Your bio is the only place on Instagram where you can place a clickable link. So, break a leg and include your website URL, landing page and other important links in this section. This helps in creating a credible image of your business amongst your viewers and encourages them to follow you.
5.) Use Keywords
When you use hashtags in Instagram, you are easily searchable. But, hashtags in bios are not clickable and won’t show up in search results. Still, it’s a great way to connect with your audience in your niche. They will help your audience to understand you and your services in a much better way.
Now, you have everything to help you in creating a killer Instagram bio that will help your business to grow. Go and try….